Debbie Wanamaker
Principal Marketing Consultant
(937) 776-0573

Archive for the ‘Tactical Marketing’ Category

Are You Scattered or Focused? A Shotgun or a Rifle?

Do you understand which prospects are likely to become good, profitable customers and which ones won’t?

Do you know specifically why your customers choose to buy from you and know other prospects to approach who would probably buy from you for the same reasons? (This is beyond the market requirements of quality, delivery, and price.)

Finding the answers to the important questions – like those above – is what strategic marketing is all about.

The benefits of identifying the target BEFORE pointing the gun:

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Part 2 – Who Would Recommend YOU?

This month we’re going to talk about how you can use recommendations to help YOUR business.

As discussed in last month’s article, most people will at least consider the recommendations given by a respected person in their network or an industry peer who is willing to associate their name with a company.

Do you have people who recommend YOUR company? If you do, do you consider it a “bonus” or do you take an active role in the process?

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Please Reply: Who Would YOU Recommend?

Most people will at least consider the recommendation given by a respected person in their network or an industry peer who is willing to associate their name (& indirectly – their reputation) with a company – a company that they are proud to recommend because they know you will be pleased.

Do you use referrals? When you have a product or service to buy, do you ask your trusted peers, employees, and/or friends who they would suggest?

According to the Harvard Business Review article “Why Customer Referrals Can Drive Stunning Profits” (June, 2011), “customers obtained through referrals are both more loyal and more valuable than other customers.”

If recommendations and referrals are so useful, what are you doing in your business to benefit from them?

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Build Your Reputation. . . with Information!

Everyone knows that you have to keep in contact with your customers and prospects.  You want to be seen as the “expert” and be “top of mind” when they need your product or service.  But how do you do that without becoming irritating to them?  By providing […]

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Extraordinary Resources to Help You Grow Your Business

As a business owner your focus is on growing your business and profitability. As a marketing professional, my focus is there as well. Certain resources have been of extraordinary help to me and my clients over the years and today I’m sharing them with you so you and your business can benefit from them also!

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17 Tips to Maximize Trade Show ROI

Trade shows are expensive. Add it up:

Trade Show Signup + Booth Setup (carpet, tables, etc.) + Booth Design (your company’s) + Travel / Lodging Costs + Salary Costs + Literature / Giveaway Costs = A Whole Bunch of $$$$$

Trade shows can (and should!) bring in more than enough profit, over time, to more than cover their expenses but for many companies they don’t.

If you are considering participating in a trade show, these 17 tips will help you maximize your return on investment:

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The Benefits of Developing Your Marketing Plan

“You know that all other organization and company planning is driven by the marketing plan. Nothing happens until a customer hears from you. Nothing happens until something is sold.” Guerrilla Marketing in 30 Days

How Will You Benefit from Developing and Following Your Own Marketing Plan?

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5 Secrets to a Lead Generating Website

Apply these 5 secrets to improve the quantity and quality of leads you get from your website!

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Why B2B Customers Buy

The better you understand, and meet, the needs and desires of your customers and prospects, the more profitable you’ll become and the stronger your business will grow!

Since we’re all about business growth and increased profitability, please allow me to share with you the 4 Basic Reasons a B2B Customer Buys a product or service*:

To Increase Their Revenue
To Increase Their Profitability
To Make Their Job Easier
To Make Themselves Look Good

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Which Do I Need – Strategic Marketing, Tactical Marketing, Or Sales?

As a business owner you will probably need them all but implementing them in the right order will help keep your costs down and your revenues up!

Strategic Marketing = the ‘strategic plan’ for your marketing initiatives

Strategic marketing helps you figure out:

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(937) 776-0573
Dayton, Ohio

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