Debbie Wanamaker
Principal Marketing Consultant
(937) 776-0573

Archive for the ‘Target Markets’ Category

Increase Profits by Targeting Markets

When you start targeting your marketing and sales efforts to specific markets you will find that the sales cycle gets easier, your profitability starts to rise, and you have happier customers and thus employees.

Your target market will be unique to your business. It will be unique to your company’s particular offerings and the ways you provide value to your customers. Will your target market be similar to your competitors’? In a lot of ways, yes, but what makes your customers come to you rather than your competitor will make your target market unique.

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What is a “Target Market”?

Target Market:

1) Those companies that are most likely to buy from you, that ultimately end up generating the highest overall profitability per customer, and that you enjoy serving.

2) Those prospects to which you should direct your marketing and sales efforts.

Why would you want a Target Market? Because It Will Make You More Profitable! Without identified target markets it’s just a numbers game. . .

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Want to Grow Your Business? Take the Easier Route!

A lot of companies are trying to enter new markets in order to find new customers to boost their profitability.  Great idea!  However there are some ways that are easier than others. . . Many times companies go ‘whole hog’ into their initiatives – going after a different […]

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Dayton, Ohio

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