Debbie Wanamaker
Principal Marketing Consultant
(937) 776-0573

Archive for the ‘Referral Marketing’ Category

Please Reply: Who Would YOU Recommend?

Most people will at least consider the recommendation given by a respected person in their network or an industry peer who is willing to associate their name (& indirectly – their reputation) with a company – a company that they are proud to recommend because they know you will be pleased.

Do you use referrals? When you have a product or service to buy, do you ask your trusted peers, employees, and/or friends who they would suggest?

According to the Harvard Business Review article “Why Customer Referrals Can Drive Stunning Profits” (June, 2011), “customers obtained through referrals are both more loyal and more valuable than other customers.”

If recommendations and referrals are so useful, what are you doing in your business to benefit from them?

Read More

Win or Lose? 30 Seconds Will Choose!

Most of the time you have just 30 seconds to either capture your prospect’s attention or get a “No, thank you. I’m not interested.”   If you try to come up with what you want to say ‘on the fly’ it’s likely that those 30 seconds will be gone and […]

Read More

Excellent Book on Networking

If you are responsible for the marketing and sales functions of your small business I highly recommend that you read the book “The 29% Solution” by Ivan Misner, PhD.  The book lays out 52 weekly networking success strategies to help you build relationships that will result in […]

Read More

Latest Blog Posts


(937) 776-0573
Dayton, Ohio

Monthly Newsletter

SIGN UP for our monthly newsletter “Strategic Marketing Tips”